HTML/SCSS - Logo design - Wordpressda Lele - B&B
“Da Lele B&B” is a hospitality brand based in Rome. The project focused primarily on the creation of the logo and visual identity, designed to communicate warmth, comfort, and a welcoming atmosphere typical of a local bed & breakfast.
Role
Graphic Designer
Client
Lele
Tools
Illustrator HTML CSS Wordpress
01 - Brand Concept & Visual Direction
The logo captures the essence of a cozy Roman stay through three layered elements:
- Handwritten-style lettering "da Lele" as the main brand element
- A coffee cup resting on a pillow - symbolising warmth and rest in a single image
- The tagline "bed & breakfast" to anchor the hospitality positioning
02 - Design Process
Explored typographic balances and compositions to achieve a mark that feels welcoming and informal while remaining versatile across signage, print, and digital applications.
04 - My Role
Developed the full visual identity - concept, typography, icon composition, and brand guidelines - alongside WordPress theme customisation to ensure consistency across touchpoints.