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Econeth - Gaming crowfunding web-app

App - UX/UI designEconeth - Gaming crowfunding web-app

Econeth is a web platform designed for crowdfunding projects specifically in the gaming universe - from video games themselves to related equipment such as gaming chairs, consoles, and accessories. The goal was to create an engaging, visually striking platform tailored to a passionate gaming audience. The design combines vibrant colors, bold visual cues, and gaming-inspired characterizations, while maintaining usability and clarity. Econeth also incorporates gamification elements, including NFT-based rewards, to encourage user interaction, contributions, and community engagement.

Role

UX/UI Designer

Client

Adalot

Tools

Figma HTML CSS

01 - Product Vision & Strategy

Econeth is a gamified crowdfunding platform for the gaming community - the design challenge was making contribution and campaign management flows intuitive while delivering a visually immersive, game-inspired experience across mobile and desktop.

02 - UX Research & Concept Development

Mapped user journeys around multi-step crowdfunding creation and gamification mechanics - ensuring reward systems felt motivating without adding friction to core actions like contributing, commenting, and campaign management.

03 - Design Process & Prototyping

Moved from wireframes to high-fidelity mockups and interactive prototypes, with key decisions including:

  • Bold, high-contrast visual language rooted in gaming aesthetics
  • Step-by-step campaign creation flows with save, edit, and preview states
  • Gamification features integrated to motivate participation without disrupting usability

04 - My Role

Led UX/UI end-to-end, including:

  • Wireframing multi-step crowdfunding flows
  • High-fidelity mockups and interactive prototyping
  • Mobile-first and responsive desktop design
  • Iterative testing and refinement