UX/UI design - HTML/SCSSYummo - Food Delivery

01 — Project Vision & Strategy

The vision for Yummo was to redefine the food delivery experience by making it more than just ordering—it would guide users toward discovering new restaurants and dishes tailored to their preferences.
The strategic focus was to combine personalization, location-based suggestions, and user convenience into a seamless experience.

Key objectives included:

• Provide personalized restaurant suggestions based on cravings or location
• Blend delivery options with local dining inspiration
• Create a user-friendly interface that engages and guides decision-making

02 — UX Research & Concept Development

I worked on early-stage wireframing and concept design to define the core flows, including search, recommendations, and notifications.
Research focused on understanding user behaviors and motivations when deciding where and what to eat.

Focus areas included:

• Mapping user journeys from search to discovery
• Designing location-aware recommendations
• Exploring notification strategies for nearby offers and restaurants

03 — Design Process & Prototyping

I developed a basic interactive prototype to validate the concept and demonstrate potential user flows.
The prototype illustrated how the platform could guide users toward options that match their tastes and location.

The prototype included:

• Search and recommendation screens
• Location-based suggestions and alerts
• Basic navigation and interaction flows

04 — My Role

I was responsible for:

• Wireframing the initial concept and defining core flows
• Creating mockups and a basic interactive prototype
• Validating the concept before potential development
• Exploring UX strategies for personalization and location-based engagement

My work helped shape Yummo as a concept that combines food delivery with inspiration, setting the foundation for further development into a full platform.