HTML/SCSS - Logo design - Wordpressda Lele - B&B
“Da Lele B&B” is a hospitality brand based in Rome. The project focused primarily on the creation of the logo and visual identity, designed to communicate warmth, comfort, and a welcoming atmosphere typical of a local bed & breakfast.
Role
Graphic Designer
Client
Lele
Tools
Illustrator HTML CSS Wordpress
01 — Brand Concept & Visual Direction
The logo was conceived to visually express the essence of a cozy Roman stay.
The typographic mark “da Lele” becomes the central identity element, supported by a soft and friendly visual composition.
The concept combines:
- The handwritten-style lettering “da Lele” as the main brand element
- A coffee cup resting on a soft pillow as a symbolic graphic element
- The tagline “bed & breakfast” to clearly define the hospitality positioning
The coffee cup represents warmth and morning rituals, while the pillow reinforces comfort and rest — together creating an immediate and emotional brand association.
02 — Design Process
I explored different typographic balances and image compositions to achieve a harmonious and recognizable mark.
Particular attention was given to proportions, spacing, and the relationship between text and symbol to ensure versatility across print and digital applications.
The final result is a logo that feels:
- Welcoming and informal
- Memorable yet simple
- Adaptable to signage, print materials, and digital use
03 — Additional Work
In addition to the logo design, I handled the customization of a WordPress theme to align the website’s visual style with the newly created brand identity, ensuring consistency across touchpoints.
04 — My Role
I was responsible for:
- Logo concept development and visual identity design
- Typography selection and icon composition
- Brand application guidelines for digital and print usage
- WordPress theme customization aligned with the brand identity
The project resulted in a distinctive and warm brand mark that effectively communicates the intimate and welcoming nature of the B&B.