Logo designFurio DiVino - Sommellier
Furio diVino is a personal brand created for a friend sommelier, designed to express passion, expertise, and a playful yet refined personality within the wine world. The logo combines symbolic elements and typographic wordplay to create a distinctive and memorable identity.
Role
Graphic Designer
Client
Furio
Tools
Illustrator
01 — Brand Concept & Meaning
The identity revolves around the idea of elevating wine to something almost sacred — a refined pleasure, worthy of celebration.
The logo visually transforms a stylized red wine glass into a symbolic icon.
Key conceptual elements include:
- A minimal red wine glass as the central symbol
- A golden-yellow circle forming the rim of the glass, evoking a halo
- Two stylized wings extending from the sides of the stem
The halo and wings subtly suggest the idea of something “divine,” reinforcing the emotional and sensory elevation associated with wine tasting.
02 — Typography & Wordplay
The lettering “furio diVino” is designed using a handwritten style to reflect personality, authenticity, and direct human connection — essential traits for a sommelier.
The colored emphasis on “di” creates a clever double meaning:
- di-vino (of wine)
- divino (divine)
This typographic intervention strengthens the conceptual bridge between wine culture and the idea of something heavenly or exceptional.
03 — Visual Balance & Style
The design balances irony and elegance.
While the symbolic halo and wings introduce a playful narrative layer, the overall composition remains clean and recognizable, allowing the logo to adapt well across digital and print applications.
The stylization ensures:
- Immediate recognizability
- Strong silhouette and icon potential
- Versatility for labels, social media, and promotional materials
04 — My Role
I was responsible for:
- Brand concept development
- Logo design and symbolic composition
- Typography selection and customization
- Visual storytelling through minimal graphic elements
The result is a logo that merges humor, elegance, and symbolic storytelling into a compact and expressive personal brand identity.