UX/UI design - HTML/SCSSFUIX - E-commerce

01 — Project Vision & Strategy

FUIX is a high-end e-commerce platform designed to showcase luxury brands while providing an intuitive and seamless shopping experience.
The project aimed to combine elegance, brand identity, and functional clarity to ensure that users could navigate and purchase products effortlessly.

The strategic objectives were:

• Create a visually luxurious yet user-friendly experience
• Ensure smooth and intuitive user journeys across all purchase stages
• Collaborate closely with the development team to align design and implementation

02 — UX Research & Concept Development

I started by defining wireframes for all key flows, from browsing products to checkout.
The wireframes served as the foundation for mockups, which were then assembled in InVision to create an interactive prototype.

Focus areas included:

• Mapping user journeys for browsing, product discovery, and checkout
• Defining clear hierarchies and navigation paths
• Ensuring all interactions were predictable and intuitive

03 — Design Process & Prototyping

High-fidelity mockups were refined and translated into an interactive prototype in InVision.
Each step of the shopping experience, from homepage to purchase confirmation, was rendered and tested before passing to the development team.

The prototype ensured:

• All stages of purchase were fully visualized and validated
• Designs were consistent with the luxury branding
• Responsive layout considerations for mobile, tablet, and desktop

04 — My Role

I was responsible for:

• Wireframing all key user flows and interactions
• Creating high-fidelity mockups and interactive prototypes in InVision
• Refining CSS to support design consistency across devices
• Collaborating with the development team to ensure correct implementation

My contribution ensured that FUIX delivered a seamless, high-end e-commerce experience while bridging the gap between design and development.