App - UX/UI designEconeth - Gaming crowfunding web-app
Econeth is a web platform designed for crowdfunding projects specifically in the gaming universe — from video games themselves to related equipment such as gaming chairs, consoles, and accessories. The goal was to create an engaging, visually striking platform tailored to a passionate gaming audience. The design combines vibrant colors, bold visual cues, and gaming-inspired characterizations, while maintaining usability and clarity. Econeth also incorporates gamification elements, including NFT-based rewards, to encourage user interaction, contributions, and community engagement.
Role
UX/UI Designer
Client
Adalot
Tools
Figma HTML CSS
01 — Product Vision & Strategy
The core vision for Econeth was to balance fun, engagement, and functionality. I aimed to build a platform that would appeal to gamers’ aesthetics while keeping navigation and crowdfunding flows intuitive.
The strategic objectives were:
- Provide an enjoyable, visually immersive experience that resonates with the gaming community
- Encourage users to interact, contribute, and comment via gamified rewards
From the beginning, the focus was on creating a seamless process for users to launch, manage, and modify their crowdfunding pages, ensuring both mobile and desktop experiences were smooth and consistent.
02 — UX Research & Concept Development
I began with wireframing to define the platform’s structure, focusing on clarity in multi-step crowdfunding creation flows and user engagement features.
User journeys were mapped to ensure the gamification mechanics were intuitive and motivating without becoming overwhelming. The goal was to make contributing and commenting straightforward while still reinforcing a sense of achievement and community through rewards.
03 — Design Process & Prototyping
After finalizing wireframes, I moved into high-fidelity mockups and interactive prototypes for both mobile and desktop interfaces.
Key design decisions included:
- A bold, gaming-inspired visual language with high-contrast colors and thematic elements
- Step-by-step creation flows for crowdfunding pages, with save, edit, and preview options
- Gamification features integrated seamlessly to motivate user participation
Iterative testing and refinement ensured the platform was both visually compelling and functionally robust, keeping the user at the center of every decision.
04 - My Role
I led the UX/UI design process end-to-end, including:
- Wireframing multi-step crowdfunding flows
- High-fidelity mockups and interactive prototyping
- Mobile-first and responsive desktop design
- Iterative testing and refinement of user interactions
My contribution ensured that Econeth combined gaming aesthetics, engagement mechanics, and usability, delivering a platform that excites its audience while supporting effective crowdfunding.